• Increase font size
  • Default font size
  • Decrease font size
Home Economy & Finance National [E & F] House of Ittehad to tap into new markets

House of Ittehad to tap into new markets

E-mail Print PDF

The House of Ittehad – clothing retail chain owned by Faisalabad-based Ittehad Group of Industries – plans on opening new outlets across Pakistan to target the emerging middle-class.

The chain has cemented its presence in the market for the last two years and received good market response both locally and globally, encouraging the company to expand its business.

House of Ittehad, which already has an established presence in Faisalabad, Gujranwala, Gujarat, Rawalpindi and Dubai, has now decided to expand its reach to the public across Pakistan and international markets.

“Following the success of its brand locally and internationally, the Ittehad Group will open outlets in all districts of Pakistan to tap the rising middle-class of the country,” said Nazim Sheikh, CEO of the company, in an interview to The Express Tribune.

After boosting our revenues to the maximum level and feeling that we are being held back by our limited presence, we have decided to invest more in this business, Sheikh added.

“The response so far has been phenomenal as international buyers loved the designs of the collection made right here in Pakistan. A few years ago, foreign clients did not demand such products, but now due to changing environment and globalisation this trend has reversed”, he said.

Shaikh also spoke about the evolution in consumers’ tastes and demands. “With lawn – a plain weave textile, originally of linen but now chiefly cotton – becoming the people’s choice over time and replacing other fabrics for formal and casual wear, we have seen an exponential increase in demand.” Sheikh quoted the example of France where the changing weather had forced people to shift to cotton.

Apart from expanding locally, the Group also seeks to cater the growing demand all over the world for lawn clothing. The House of Ittehad in Dubai, though being the major revenue driver for the company in the international landscape is not enough to satisfy the demand, which has forced the company to explore potential locations for outlets in Europe, the Gulf and the US.

Taking a concerned approach in regards to the prevailing energy crisis, the company plans to install generators to ensure power supply to all its retail outlets that it plans to open. Moreover, the company also aims to remove supply chain bottlenecks in its export chain to better feed it international outlets.

Ittehad Group has an extensive product line which includes home textile, home apparel products, stitched/unstitched fabric collection, furniture, paintings, Indian jewellery, handmade rugs, shoes and bags will become “international fashion-oriented brand”, according to Shaikh.

The Express Tribune

Last Updated on Wednesday, 08 May 2013 15:28  

Add comment

Security code

New ZoneAsia-Pk website

ZoneAsia-Pk has been upgraded!

We have launched a new version of our already great website. For latest updated content please visit our new ZoneAsia-Pk website.


Do you think media laws regarding live coverage need to be revisited?

Top News

  • After the tragedy: Citizens stand up for Pakistan
    Death visited Peshawar on Tuesday, the 16th of December, 2014. It brought one of the gravest tragedies that the city...
  • The snooze button
    By Abdulla Wasti ZoneAsia-Pk   I shall refrain from talking about how devastated or heartbroken I feel after the tragedy...
  • Let us never forget
    Pakistanis are a strange lot; we have witnessed more than our fair share of violence, extremism, dead bodies and devastation....
  • Time for a rethink
    By Minahil K. ZoneAsia-Pk In India, Ajit Doval inspires the envy of many—he is dubbed as the one man army, rightist...
  • Who gives India’s RAW sleepless nights
    One has got to admire Pakistan. Is there any other example in history where a small nation has simultaneously taken...